Ad click. Ad creative pixel. Ad download. Ad exchange. Ad impression (pdf). Peer-to-peer (p2p). Performance metrics. Performance pricing model media sites (e.g., facebook), blogs, wikis, folksonomies ("tagging" keywords on websites
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Add in an ad verification tool and the number of metrics you can look at gets even bigger. Moat, for example, reports 60 real-time video attention metrics alone.
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